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	<title>@ShawnCheatham &#187; basketball</title>
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	<link>http://shawncheatham.com/blog</link>
	<description>&#34;It is easy in the world to live after the world&#039;s opinion; it is easy in solitude after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude.&#34;      -- Ralph Waldo Emerson</description>
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		<title>Where Focus Happens</title>
		<link>http://shawncheatham.com/blog/my-journal/where-focus-happens/</link>
		<comments>http://shawncheatham.com/blog/my-journal/where-focus-happens/#comments</comments>
		<pubDate>Sat, 22 May 2010 22:03:38 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[basketball]]></category>

		<guid isPermaLink="false">http://shawncheatham.com/blog/?p=1341</guid>
		<description><![CDATA[The end is upon us&#8230;2010 NBA is drawing to a close. The Where amazing happens ad campaign is one of a few that I wont soon forget.
First there was Where Clutch Happens&#8230;then came Where X Happens&#8230;and now&#8230; Where Focus Happens! Clutch is still my favorite but in 31 seconds this packs quite a punch.
The clip is in HD, so you might want to change the player setting to 480p.

&#8220;&#8230;you have to execute&#8230;&#8221;



BONUS!!!
Create your own Amazing is&#8230; mashup reel on NBA.com/Amazing

]]></description>
			<content:encoded><![CDATA[<p>The end is upon us&#8230;2010 NBA is drawing to a close. The <strong>Where amazing happens</strong> ad campaign is one of a few that I wont soon forget.</p>
<p>First there was <a title="Where Clutch Happens" href="http://shawncheatham.com/blog/my-journal/where-clutch-happens/" target="_blank">Where Clutch Happens</a>&#8230;then came <a title="Where X Happens | ShawnCheatham.com" href="http://shawncheatham.com/blog/my-journal/where-x-happens/" target="_blank">Where X Happens</a>&#8230;and now&#8230; Where Focus Happens! Clutch is still my favorite but in 31 seconds this packs quite a punch.</p>
<p>The clip is in HD, so you might want to change the player setting to 480p.</p>
<blockquote>
<h3 style="text-align: center;">&#8220;&#8230;you have to execute&#8230;&#8221;</h3>
</blockquote>
<p style="text-align: center;"><a title="Focus" rel="shadowbox;width=853;height=505;player=swf" href="http://www.youtube.com/v/b7acIe8xDIE&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;authoplay=0&amp;hd=1"><img class="aligncenter" src="http://shawncheatham.com/blog/wp-content/uploads/2010/02/clutch-happens.png" alt="NBA-Where-Focus-Happens" width="359" height="290" title="Where Focus Happens | Shawn Cheatham" /></a></p>
<blockquote>
<h3 style="text-align: center;">BONUS!!!</h3>
<p style="text-align: center;">Create your own <strong>Amazing is&#8230;</strong> mashup reel on <a title="Amazing is... | NBA.com Where Amazing Happens" href="http://nba.com/amazing" target="_blank">NBA.com/Amazing</a></p>
</blockquote>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Where X Happens</title>
		<link>http://shawncheatham.com/blog/my-journal/where-x-happens/</link>
		<comments>http://shawncheatham.com/blog/my-journal/where-x-happens/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 01:57:52 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[basketball]]></category>

		<guid isPermaLink="false">http://shawncheatham.com/blog/?p=1124</guid>
		<description><![CDATA[While watching Lakers vs. Miami tonight I noticed there are a few &#8220;Where Amazing Happens&#8221; commercials that I hadn&#8217;t seen yet. I still like Where Clutch Happens the best but these are good too.
The clips are in high def, so you might need to push pause to let it fully load before playing end-to-end.
Enjoy!


]]></description>
			<content:encoded><![CDATA[<p>While watching Lakers vs. Miami tonight I noticed there are a few &#8220;Where Amazing Happens&#8221; commercials that I hadn&#8217;t seen yet. I still like <a title="Where Clutch Happens" href="http://shawncheatham.com/blog/my-journal/where-clutch-happens/" target="_blank">Where Clutch Happens</a> the best but these are good too.</p>
<p>The clips are in high def, so you might need to push pause to let it fully load before playing end-to-end.</p>
<p><strong><em>Enjoy!</em></strong></p>
<p style="text-align: center;"><a title="Where The 6th Man Happens" rel="shadowbox;width=853;height=505;player=swf" href="http://www.youtube.com/v/kq2yawMvTLs&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;authoplay=0&amp;hd=1"><img class="aligncenter" src="http://shawncheatham.com/blog/wp-content/uploads/2010/02/clutch-happens.png" alt="NBA-Where-X-Happens" width="359" height="290" title="Where X Happens | Shawn Cheatham" /></a></p>
<p style="text-align: center;"><a title="Where Determination Happens" rel="shadowbox;width=853;height=505;player=swf" href="http://www.youtube.com/v/LkVKrdvZFdo&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;authoplay=0&amp;hd=1"><img class="aligncenter" src="http://shawncheatham.com/blog/wp-content/uploads/2010/02/clutch-happens.png" alt="NBA-Where-X-Happens" width="359" height="290" title="Where X Happens | Shawn Cheatham" /></a></p>
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		<slash:comments>1</slash:comments>
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		<title>Where Clutch Happens</title>
		<link>http://shawncheatham.com/blog/my-journal/where-clutch-happens/</link>
		<comments>http://shawncheatham.com/blog/my-journal/where-clutch-happens/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 13:50:31 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[basketball]]></category>

		<guid isPermaLink="false">http://shawncheatham.com/blog/?p=1093</guid>
		<description><![CDATA[The video below has to be one of my favorite NBA commercials this season. The interview statements alone wouldn&#8217;t have had as much punch but in a mashup there is a certain air of honesty.
And if you&#8217;re curious, the commercial that irritates the hell out of me is Barkley&#8217;s &#8220;Taco Bell it Rocks&#8221; riff. If you want it go get it on YouTube&#8230;but the one below is a much better use of 30 seconds.

&#8220;One minute left&#8230;they&#8217;re the moments that I live for&#8221;


]]></description>
			<content:encoded><![CDATA[<p>The video below has to be one of my favorite NBA commercials this season. The interview statements alone wouldn&#8217;t have had as much <em><strong>punch</strong></em> but in a mashup there is a certain air of honesty.</p>
<p>And if you&#8217;re curious, the commercial that irritates the hell out of me is Barkley&#8217;s &#8220;Taco Bell it Rocks&#8221; riff. If you want it go get it on YouTube&#8230;but the one below is a much better use of 30 seconds.</p>
<blockquote>
<h3 style="text-align: center;">&#8220;One minute left&#8230;they&#8217;re the moments that I live for&#8221;</h3>
</blockquote>
<p style="text-align: center;"><a title="Where Clutch Happens" rel="shadowbox;width=853;height=505;player=swf" href="http://www.youtube.com/v/hbv12hKARjU&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;authoplay=0&amp;hd=1"><img class="aligncenter" src="http://shawncheatham.com/blog/wp-content/uploads/2010/02/clutch-happens.png" alt="NBA-Clutch-Happens" width="359" height="290" title="Where Clutch Happens | Shawn Cheatham" /></a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Playin&#8217; Horse with LeBron</title>
		<link>http://shawncheatham.com/blog/general/horse-with-lebron/</link>
		<comments>http://shawncheatham.com/blog/general/horse-with-lebron/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 22:24:34 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[basketball]]></category>

		<guid isPermaLink="false">http://shawncheatham.com/blog/?p=264</guid>
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